We breathe life into brands, ensuring their vibrant presence resonates with motorsport audiences. From impactful activations to dynamic pop-ups, creative content, and seamless production, we craft unparalleled brand experiences from start to finish.
Our expertise in crafting immersive, engaging, and impactful brand activations ensures your brand stands out, leaving a lasting impression and captivating your target audience and the motorsport industry.
We work closely with you to understand your brand’s identity and objectives. With deep knowledge of the industry, we understand how to connect with fans and create concepts that resonate.
We understand the importance of personalised and impactful experiences, whether they are delivered through immersive technology, personal interaction, hospitality products, guest programs, rewards programs, unique content pieces or strategic campaigns.
At Velocity, our team are live events experts.
Through working with teams, partners and brands across combustion and electric racing championships, our team have delivered original ideas for brand launches, awards ceremonies, podium ceremonies and fan festivals, all executed with precision and professionalism.
Our comprehensive event management services cover every detail, from delivering an initial site plan and visuals, to coordinating suppliers and onsite logistics. We handle staffing, infrastructure and talent, allowing you to focus on engaging with your audience and clients.
Whether the event calls for a virtual or live interaction with your audience, taking into consideration the tenancy of the location, timeframe of the event, weather conditions, and ultimately your objectives, Velocity will advise on the most suitable set up for your event.
Velocity amplifies the results of your event by ensuring every detail is addressed with precision, from the build phase through to the minute by minute of the live show. We take the pressure away from administrative processes, and help you make strategic decisions.
Our hospitality services elevate your brand through meticulous design and execution. From innovative product creation through to catering selection, fit out, content management and onsite guest management, Velocity has a deep understanding of VIP treatment and elevates the experience beyond the standards in motorsport.
Spearheaded by David Coulthard, and our extensive network within the motorsport and entertainment industries, we give you access to top-tier talent, whether it’s for appearances, commentary or content capture.
We incorporate custom branding and thematic elements into the design of your hospitality space, ensuring impactful brand visibility. We understand how to tailor the look and feel of the suite to meet your aesthetic goals while skilfully managing the design based on your budget.
We’re redefining sports hospitality to ensure guests have the ultimate trackside experience, by leveraging our motorsport knowledge, providing behind the scenes insights, blending luxury with adrenaline, ensuring every guest feels the thrill and excitement of the sport.
Hospitality is about so much more than just a good view of the track and gourmet catering (though we always source the best), it’s about securing the right entertainment that speaks to the audience. We source talent and activities that put guests at the heart of the action, and provide memorable moments.
Leveraging our industry expertise and extensive network, we empower brands to make impactful strides into the exhilarating realm of motorsport. Our custom marketing and communications strategies ensure your brand messaging is clear and compelling. Our guidance ensures a seamless journey toward enhancing brand presence including identifying opportunities, negotiation prowess, and entry strategy.
Our comprehensive partnership solutions encompass marketing strategies, impactful activations, guest management, strategic assets management, and streamlined ticketing, whether on a global or local scale, we deliver measurable results that drive brand visibility and engagement.
Breaking into the fast-paced world of motorsport or maximising your presence requires deep industry knowledge, strategic planning, and robust connections. For brands new to the sector, we offer strategic entry planning, from the right racing series and teams, we ensure your brand lands with impact.
Our team provides thorough legal assistance, including contract reviews, negotiations, and ensuring that all terms and conditions safeguard your interests and align with your goals.
Our consultancy offers expert guidance in identifying and cultivating strong strategic relationships. We help you negotiate partnership deals that enhance your brand visibility in all the right places. Our team ensures that each partnership is mutually beneficial, resonates with the right audience, maximises the rights package and fosters long-term success and brand loyalty.
©Velocity Experience Ltd. 2024
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