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Fashion x Sports Marketing Strategies
Sponsorship has played an impactful part on the motorsport industry since it’sinception. As the sport’s audience evolves from predominantly male to encompass more women enthusiasts, it opens new partnership opportunities within the industry. The influence of more inclusive, and female brands in motorsport became evident earlier this year when Charlotte Tilbury announced its inaugural global sponsorship, […]
End of an era amidst McLaren ‘New Era’
Sponsorship has played an impactful part on the motorsport industry since it’sinception. As the sport’s audience evolves from predominantly male to encompass more women enthusiasts, it opens new partnership opportunities within the industry. The influence of more inclusive, and female brands in motorsport became evident earlier this year when Charlotte Tilbury announced its inaugural global sponsorship, […]
The Impact of Female Brands in Motorsport
Sponsorship has played an impactful part on the motorsport industry since it’sinception. As the sport’s audience evolves from predominantly male to encompass more women enthusiasts, it opens new partnership opportunities within the industry. The influence of more inclusive, and female brands in motorsport became evident earlier this year when Charlotte Tilbury announced its inaugural global sponsorship, […]
