Aston Martin Racing Hospitality
Creating a space that shares the Le Mans 24hrs race experience through the eyes of Aston Martin.
For this years historic Le Mans 24 hour race, team Velocity designed, produced and delivered a unique VIP hospitality experience for Aston Martin. Our creative design of the overall interior and exterior fit out reflected the elegant nature of the Aston Martin brand.
The three storey structure featured multiple fine dining spaces for 500 guests, a cinema area, entertainment space with DJ booth, stage and race simulators. Guests not only enjoyed the racing from the multiple screen options but also from the stunning terrace overlooking the track action. Throughout the race weekend we offered live race commentary by our Motorsport experts Lee McKenzie and Martin Brundle, roaming massage therapists, magicians and live cooking stations.
A successful weekend for Velocity, not only delivering an outstanding project but also managing a full turn key guest management program for guests and ticketing on site.