We apply the precision, energy, and high-quality standards inherent in motorsport into creating and producing exceptional brand experiences. 
 
Founded by Formula 1 legend, David Coulthard and brand experience professional, Guy Horner, Velocity Experience brings world-renowned brands to life across Formula 1 and motorsport, driving fan engagement, supporting racing teams, and inspiring business partners through brand experiences and events. 

Through meticulous design, production, and execution, we put brands into the world of motorsport, whether it’s transforming Formula 1 team paddock clubs, bespoke brand experiences or energising fan zones. Our comprehensive support spans brand activations, live event support, hospitality design and guest management, and partnership management and consultancy. 

Velocity Experience originated from David Coulthard’s vision to apply the precision, energy and high-quality standards inherent in motorsport into creating and producing unparalleled brand experiences, transcending traditional event firms.