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About Us
WE ARE
VELOCITY EXPERIENCE
We apply the precision, energy, and high-quality standards inherent in motorsport into creating and producing exceptional brand experiences.
Founded by Formula 1 legend, David Coulthard and brand experience professional, Guy Horner, Velocity Experience brings world-renowned brands to life across Formula 1 and motorsport, driving fan engagement, supporting racing teams, and inspiring business partners through brand experiences and events.
Through meticulous design, production, and execution, we put brands into the world of motorsport, whether it’s transforming Formula 1 team paddock clubs, bespoke brand experiences or energising fan zones. Our comprehensive support spans brand activations, live event support, hospitality design and guest management, and partnership management and consultancy.
Velocity Experience originated from David Coulthard’s vision to apply the precision, energy and high-quality standards inherent in motorsport into creating and producing unparalleled brand experiences, transcending traditional event firms.
“Brand experiences and live events are INTEGRAL to the sucCess of formula 1. I'M Incredibly proud of the team at velocity who are Guiding global brands to make aN impact in such a competitive Industry.”
David Coulthard
Co-Founder
Global coverage
With offices in London, France and the USA, we’re a global motorsport brand experience agency, facilitating activations across all continents and all international racing circuits and cities.
Meet the team
David Coulthard
Co-Founder
Former Driver and F1 legend turned presenter, commentator and journalist. With 13 Grand Prix victories and 62 podium finishes throughout his F1 career, David’s expertise and passion for racing have made him a respected figure both on and off the track. DC founded Velocity with Guy in 2017.
Guy Horner
Co-Founder
Since joining TBA Group in 1996, Guy Horner has led its growth into a top experiential agency. A passionate F1 fan, he co-founded Velocity with David Coulthard in 2017, creating unique fan and brand experiences. Guy continues to drive success at both TBA and Velocity.
Camilla Hessey
Director of Client Services and Operations
As a sports marketing, sponsorship specialist with over 20 years of experience in sports marketing, sponsorship, and events, Millie has led the Velocity team since 2018, bringing the vision of brands, rightsholders, and agencies to life through her deep knowledge of motorsport and global activations.
Join our team
We’re always on the lookout for dynamic individuals to join our team.
If you’re a creative thinker that’s passionate about motorsport, we want to hear from you, whether you’re looking to join our team or support on a freelance basis, get in touch – hello@velocityexperience.com
