A multiple purpose event space for partners, VIPs and brands, VISTA Las Vegas is an exclusive hospitality product created by Velocity, in partnership with the McLaren F1 Team.
This refreshing Formula 1 brand activation overlooks the Las Vegas Strip from the rooftop of The Cromwell hotel, at the palatial Drai’s Beachclub and Nightclub, the crown jewel of Las Vegas nightlife with unrivalled views.
For the 2023 and inaugural event in Las Vegas, Velocity delivered an iconic entertainment programme across the weekend, as well as overseeing the McLaren partnership integration, guest management and ticketing for 1500 people per day.
Celebrities including Mark Walberg, Damian Lewis and Brandi Cyrus were welcomed, alongside the cast from the hit TV show Selling Sunset. McLaren drivers Alex Rossi and Tony Kanaan were also among those present during the weekend.
Since 2021, The Velocity team have been designing, building and producing all of the official hospitality spaces at the British Grand Prix for Match Hospitality, and before this for Silverstone Circuit directly.
A full turnkey solution, from creative through to managing the content and scheduling across the live days. Velocity have a team of over 200 people across 6 weeks on site to bring this vision to life year on year.
©Velocity Experience Ltd. 2024
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