Since 2021, The Velocity team have been designing, building and producing all of the official hospitality spaces at the British Grand Prix for Match Hospitality, and before this for Silverstone Circuit directly. The brief was to develop a brand identify for 8 spaces that would host 25,000 people across the British Grand Prix weekend. The creative and production team curated the spaces for Ignition Club, Fusion Lounge, Fusion VIP Lounge, Racing Green, Octane Terrace, Heritage and Legends Club, and Track Side hospitalities. 

Each space has its own personality and experience that is brought to life through experiential activations, branding, hosts, music and live entertainment. The vision created by Velocity supports the ATL advertising to sell hospitality tickets and packages sold by MATCH. A full turnkey solution, from creative through to managing the content and scheduling across the live days. Velocity have a team of over 200 people across 6 weeks on site to bring this vision to life year on year.